Lela Davidson is the award-winning author of Blacklisted from the PTA, Who Peed on My Yoga Mat? and Faking Balance: Adventures in Work and Life. She has been a freelance journalist and commentator for NBC News/TODAY Moms, iVillage and The Huffington Post. She speaks nationally on media, marketing, women in leadership, and faking work life balance.
Her humorous, inspirational essays are featured in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New Moms. Her book marketing advice has been featured in Writer’s Digest.
As Vice President, Account Leadership & Client Partnership at Saatchi & Saatchi X, Lela leads a team of bold, creative business builders responsible for the Walmart, Inc. customer teams of Procter & Gamble, Coca-Cola, and other Northwest Arkansas based clients.
Prior to that Lela served as Vice President | General Manager of One Country Media, where she launched a media business inside the venture backed e-commerce retailer and built One Country into the #1 media outlet for country music entertainment and lifestyle in its first year of operation. After working as a CPA for a decade, Davidson learned digital media and marketing from the ground up creating content, managing editorial teams, and providing strategic direction to a variety of brands and publications before managing the business side of media at One Country.
As seen on:
The Personal Story – A Work in Progress
Born in 1969 to a 17-year-old runaway living in a San Francisco commune, I might have taken a straighter path to the writing life. But somehow I emerged from a childhood haze of macrame, alfalfa sprouts, and basement band rehearsal to rebel in the extreme: I became a CPA. I married an engineer who excelled at table manners, had two kids, and moved to an idyllic cul-de-sac, where—it turns out—life is just as ridiculous as it was in my unconventional upbringing. So in 2007 I let my accounting license lapse and started telling stories that made me laugh, cry, or cope. Sometimes all three.
Writing led to managing writers, designing content strategy, and marketing.
I believe it is your moral responsibility to find the thing that makes you lose track of time, the thing that empties all the racing thoughts from your head and leaves you deaf to the oven timer so you forget about the cookies until the smoke finds you. Writing is my thing. Here’s to hoping you find yours. And do it.
When I’m not working I hang out with my friends and family, practice yoga, eat corn chips, drink cocktails, and find new uses for spreadsheets.