About

Lela Davidson is an award-winning author and essayist (Blacklisted from the PTA, 2011, Who Peed on My Yoga Mat?, 2012), a freelance journalist and commentator for NBC News/TODAY Moms, and has been a regular contributor to iVillage and Huffington Post. Lela speaks nationally on motherhood, marriage, media, marketing, and the challenges of being over-40 in a Botox world. Her humorous, inspirational essays are featured in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New MomsHer book marketing advice has been featured in Writer’s Digest.    Lela Davidson author

Lela returned to corporate life in 2013 to launch a brand publishing, content and commerce division at an ecommerce startup. She is currently Vice President Media & Entertainment for leading country lifestyle brand, Country Outfitter. Lela is responsible for earned and owned brand media, audience development, artist partnerships and advertising revenue and directs an in-house custom content studio that creates engaging, integrated native content for brands who want to connect with the country lifestyle consumer.

She is learning about cowboy boots, country music, and how to make artisanal coffee. (She still drinks Folgers at home.)

Lela’s Specialties Include:

  • Work/life balance
  • Marriage
  • Social media marketing
  • Brand publishing

The Personal Story – A Work in Progress

Born in 1969 to a 17-year-old runaway living in a San Francisco commune, I might have taken a straighter path to the writing life. But somehow I emerged from a childhood haze of macrame, alfalfa sprouts sandwiches, and band rehearsal in the basement to rebel in the extreme: I became a CPA. I married an engineer who excelled at table manners, had two kids, and moved to an idyllic cul-de-sac, where—it turns out—life is just as ridiculous as it was in my unconventional upbringing. So in 2007 I let my accounting license lapse and started telling stories made me laugh, cry, or cope. Sometimes all three.

I believe it’s your moral responsibility to find the thing that makes you lose track of time, the thing that empties all the racing thoughts from your head and leaves you deaf to the oven timer so you forget about the cookies until the smoke finds you. Writing is my thing. Here’s to hoping you find yours. And do it.

In addition to writing I love yoga, corn chips, crushes, cocktails, The Sun magazine, bossing people around, Sour Patch Kids with Raisinettes, my amazing family, and spreadsheets.

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