Lela Davidson is Vice President of Media & Entertainment for Acumen Brands in Fayetteville. Since joining the company in 2013, Davidson has launched a media business inside the venture backed e-commerce success story and built Country Outfitter Life into the #1 media outlet for country music entertainment and lifestyle in its first year of operation. After working as a CPA for a decade, Davidson learned the digital media business from the ground up creating content, managing editorial teams, and providing strategic direction to a variety of brands and publications.

In her current role Lela is responsible for earned and owned brand media, audience development, artist partnerships and advertising revenue. She also leads an in-house custom content studio that creates engaging, integrated native content for brands who want to connect with the Middle America consumer in a fully organic and integrated way.

Lela is also the award-winning author of Blacklisted from the PTA and Who Peed on My Yoga Mat? and Faking Balance: Adventures in Work and Life. She has been a freelance journalist and commentator for NBC News/TODAY Moms, iVillage and The Huffington Post. She speaks nationally on media, marketing, women in leadership, and faking work life balance.

Her humorous, inspirational essays are featured in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New MomsHer book marketing advice has been featured in Writer’s Digest.

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Lela Davidson author


The Personal Story – A Work in Progress

Born in 1969 to a 17-year-old runaway living in a San Francisco commune, I might have taken a straighter path to the writing life. But somehow I emerged from a childhood haze of macrame, alfalfa sprouts sandwiches, and band rehearsal in the basement to rebel in the extreme: I became a CPA. I married an engineer who excelled at table manners, had two kids, and moved to an idyllic cul-de-sac, where—it turns out—life is just as ridiculous as it was in my unconventional upbringing. So in 2007 I let my accounting license lapse and started telling stories that made me laugh, cry, or cope. Sometimes all three.

I believe it is your moral responsibility to find the thing that makes you lose track of time, the thing that empties all the racing thoughts from your head and leaves you deaf to the oven timer so you forget about the cookies until the smoke finds you. Writing is my thing. Here’s to hoping you find yours. And do it.

In addition to writing I love yoga, corn chips, crushes, cocktails, The Sun magazine, bossing people around, Sour Patch Kids with Raisinettes, my amazing family, and spreadsheets.

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