About

Lela Davidson as photographed by Julie Stephens, Calotype Photog

Lela Davidson is an award-winning author and essayist (Blacklisted from the PTA, 2011, Who Peed on My Yoga Mat?, 2012), a freelance journalist and commentator for NBC News/TODAY Moms, and a regular contributor to iVillage and Huffington Post. Lela entertains and inspires audiences in print, web, video, and television and speaks on motherhood, marriage, media, marketing, and the challenges of being over-40 in a Botox world.

Lela speaks to groups across the country and her humorous, inspirational essays are featured in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New Moms. Her book marketing advice has been featured in Writer’s Digest.

Lela returned to corporate life in 2013 when she joined Acumen Brands, parent company of Country Outfitter and a leader in social commerce. Drawing on her experience with online content and engaging audiences of women, she leads content and commerce strategy, guiding the creation and integration of content across earned and owned media channels. She is learning about cowboy boots, country music, how to make artisanal coffee. (Don’t worry, she still drinks Folgers at home.)

Lela’s Specialties Include:

  • Imperfect parenting
  • Teens and tweens
  • Work/life balance
  • Marriage
  • SEO for authors, artists, and entrepreneurs
  • Social media

The Personal Story – A Work in Progress

Born in 1969 to a 17-year-old runaway living in a San Francisco commune, I might have taken a straighter path to the writing life. But somehow I emerged from a childhood haze of macrame, alfalfa sprouts sandwiches, and band rehearsal in the basement to rebel in the extreme: I became a CPA. I married an engineer who excelled at table manners, had two kids, and moved to an idyllic cul-de-sac, where—it turns out—life is just as ridiculous as it was in my unconventional upbringing. So in 2007 I let my accounting license lapse and started telling stories made me laugh, cry, or cope. Sometimes all three.

I believe it’s your moral responsibility to find the thing that makes you lose track of time, the thing that empties all the racing thoughts from your head and leaves you deaf to the oven timer so you forget about the cookies until the smoke finds you. Writing is my thing. Here’s to hoping you find yours. And do it.

In addition to writing I love yoga, corn chips, crushes, cocktails, The Sun magazine, bossing people around, Sour Patch Kids with Raisinettes, my amazing family, and spreadsheets.

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