Lela is the award-winning author of Blacklisted from the PTA and Who Peed on My Yoga Mat? and Faking Balance: Adventures in Work and Life. She has been a freelance journalist and commentator for NBC News/TODAY Moms, iVillage and The Huffington Post.
Lela speaks nationally about working motherhood, marketing, media, and faking balance. Her work as a freelance journalist has appeared in print, web, video, and television. Her humorous, inspirational essays are featured in family and parenting magazines throughout North America, and in Chicken Soup for the Soul: New Moms. Her book marketing advice has been featured in Writer’s Digest.
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Lela returned to corporate life in 2013 to launch a brand publishing content and commerce division at an ecommerce startup. She is currently Vice President Media & Entertainment for leading country lifestyle brand, Country Outfitter. Lela is responsible for earned and owned brand media, audience development, artist partnerships and advertising revenue. She leads an in-house custom content studio that creates engaging, integrated native content for brands who want to connect with the country lifestyle consumer.
Lela is learning about cowboy boots, country music, and how to make artisanal coffee at the office, although she still drinks Folgers at home.
Lela’s Specialties Include:
- Work/life balance
- Content strategy
- Social media marketing
- Brand publishing
The Personal Story – A Work in Progress
Born in 1969 to a 17-year-old runaway living in a San Francisco commune, I might have taken a straighter path to the writing life. But somehow I emerged from a childhood haze of macrame, alfalfa sprouts sandwiches, and band rehearsal in the basement to rebel in the extreme: I became a CPA. I married an engineer who excelled at table manners, had two kids, and moved to an idyllic cul-de-sac, where—it turns out—life is just as ridiculous as it was in my unconventional upbringing. So in 2007 I let my accounting license lapse and started telling stories made me laugh, cry, or cope. Sometimes all three.
I believe it is your moral responsibility to find the thing that makes you lose track of time, the thing that empties all the racing thoughts from your head and leaves you deaf to the oven timer so you forget about the cookies until the smoke finds you. Writing is my thing. Here’s to hoping you find yours. And do it.
In addition to writing I love yoga, corn chips, crushes, cocktails, The Sun magazine, bossing people around, Sour Patch Kids with Raisinettes, my amazing family, and spreadsheets.