I recently hired a boss. Some people might call Catherine a Virtual Assistant or a Virtual Business Manager, but I call her my boss because she holds me accountable to my goals. I call her a badass because she creates processes to transform those goals into reality, and takes care of all the details that are important to running a consistent business.
All these things are important to me because I have chosen to be an entrepreneur, to build this business, this side hustle, this passion project, while also being fully employed as a regular person. I wouldn't have it any other way. My business gives me novelty, diversion, deep fulfillment, and teaches me valuable skills I apply in my work and my life.
How Much Time Do You Really Have?
Yes, Life. I have one of those too. Not to mention a family, and friends, a dog, and fondness for long walks, cocktails and silliness.
Because I've chosen to have a career and a business and a life, I only have a few hours a week to dedicate to my business. It's critical that I spend every possible minute doing the things that only I can do. Only I can create content, coach clients, and engage with my audience and my peers in a way that will grow my influence over time.
I don't have time to create social media images, even though I love to play on Canva.
I don't have time to schedule my posts, even though not much makes me happier than checking tasks off a list.
I don't have time to piddle over what to do next, even though planning is one of my extra special gifts.
I don't have time to fiddle with the back end of my website, even though doing so makes me feel like a superhero.
I don't have time to mess with links and SEO and tags and categories and having the right image for the right platform and remembering to repost my work on a regular cadence and build that email opt-in funnel that I really know would work if only I had the time to craft it, and a hundred other things I could do in a day.
The only thing I have time to do are the things that only I can do.
That's why I've invested in a boss. If you want to build your business, I highly recommend you do the same. I dare you to make a list of all the things you don't have time to do.
Right now.
Yes, it's scary to take the leap. You might fail. Your boss might fail.
Be fearless. Find someone bossy and get to work.
